In today’s digital era, social media has become an integral part of our daily lives. Whether for personal use, business, or content creation, social media platforms offer a vast array of opportunities to connect, share, and engage. India, with its massive population of over 1.4 billion, has become one of the largest markets for social media. The country’s online presence is growing rapidly, making it essential to stay updated on the most popular platforms. In This Blog, We Discuss rundown of the top 10 social media platforms in India in 2025.
Social Media Platforms in India
Discover the top social media platforms in India and learn how to leverage them for business growth. Stay ahead of the competition with our comprehensive guide.
WhatsApp remains the undisputed leader of instant messaging in India. With over 500 million users in the country, WhatsApp is widely used for both personal communication and business purposes. It allows users to send texts, images, videos, and voice messages while also offering features like status updates, voice and video calls, and group chats. The app’s encrypted messaging ensures privacy, making it a trusted communication tool across different demographics.
Why It’s Popular
- Secure messaging
- Easy-to-use interface
- Business and customer service communication
Facebook, despite the rise of newer platforms, continues to hold strong in India with more than 350 million users. The platform has a massive reach across all age groups, making it a top choice for businesses, influencers, and content creators. Facebook’s versatility allows users to share text posts, photos, videos, and even live broadcasts. Additionally, its extensive advertising tools make it a powerful platform for businesses.
Why It’s Popular
- Large user base across demographics
- Extensive advertising capabilities
- Easy-to-share multimedia content
Instagram, the photo-sharing platform owned by Meta (Facebook), has gained immense popularity in India, especially among younger audiences. It’s the go-to platform for sharing photos, stories, and reels. With more than 250 million users in India, Instagram has become a hub for influencers, brands, and users to engage through visual content. The introduction of features like Reels has made it a competitive platform for short-form video content.
Why It’s Popular
- Visual content focus
- Popular among younger demographics
- Effective for influencer marketing and branding
YouTube
With over 450 million active users in India, YouTube remains one of the most popular platforms for video consumption. The platform has something for everyone – from educational videos to entertainment, vlogs, tutorials, and more. Indian users are increasingly consuming more video content, making YouTube a central hub for content creators and marketers. The advent of YouTube Shorts has further boosted its popularity for short-form videos.
Why It’s Popular
- Massive content library
- Strong user engagement with videos
- YouTube Shorts feature for short-form videos
Twitter (X)
Although Twitter is currently under the rebranding phase to become X, it remains an influential platform in India. With over 25 million active users, Twitter is primarily used for news, debates, trends, and political discourse. Indian users also use it to stay updated on real-time events, follow celebrities, and join trending conversations.
Why It’s Popular
- Real-time news and updates
- Strong engagement in political and social conversations
- Popular among professionals, journalists, and celebrities
TikTok (Now Rebranded as “Threads” in India)
After TikTok was banned in India, the need for short video content led to the rise of several alternatives, including Threads (previously known as TikTok before the rebranding). With more than 150 million active users, it has become one of the fastest-growing social platforms in India. Threads allows users to create and share short videos, offering a wide range of editing tools and effects.
Why It’s Popular
- Quick and creative video sharing
- Engages a younger audience
- Simple interface for editing and uploading
LinkedIn is the leading professional networking platform in India, with over 90 million users. It is the go-to platform for job seekers, recruiters, and professionals in various industries. LinkedIn helps users build a professional network, search for jobs, post content, and engage with industry-specific communities. The platform is increasingly being used by businesses for B2B marketing and thought leadership.
Why It’s Popular
- Professional networking
- Job opportunities and recruitment
- Industry-specific groups and content
Snapchat
Snapchat, though not as dominant as some other platforms, continues to have a strong user base in India, especially among Gen Z. The platform’s fun and interactive features like Stories, filters, and augmented reality lenses make it popular for casual social interactions. As of 2025, India has seen over 30 million Snapchat users.
Why It’s Popular:
- Interactive AR lenses and filters
- Focus on private messaging
- Popular among younger audiences for fun and casual content
Pinterest is a niche platform that has grown steadily in India, especially among users interested in lifestyle, fashion, home decor, cooking, and DIY projects. With over 50 million active users in India, Pinterest is a visual discovery engine that allows users to create and share idea boards.
Why It’s Popular
- Visual inspiration and discovery
- Strong focus on niches like fashion, design, and lifestyle
- Ideal for creative professionals and hobbyists
Telegram
Telegram has seen a steady rise in India, especially among users looking for secure messaging and large group interactions. With over 120 million users in the country, Telegram offers end-to-end encryption, cloud-based storage, and features like channels and bots, making it a favorite for both personal and business communication.
Why It’s Popular
- Strong security features
- Group chats and channels
- Support for large file sharing
Conclusion
The social media landscape in India is diverse and dynamic, with each platform offering unique features to cater to the varied needs of Indian users. While WhatsApp, Facebook, and Instagram continue to dominate, newer platforms like TikTok (Threads), Snapchat, and Telegram are gaining traction. The rapid digital transformation in India ensures that the future of social media will continue to evolve, creating opportunities for businesses, content creators, and users alike. By staying active on these top platforms, you can effectively engage with your audience, enhance your digital presence, and stay ahead in the competitive social media ecosystem in India.
